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Nau Clothing: The Granola Eater’s Nike 02/17/2010

Posted by TheRealJawn in Fashion, News.
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There’s no denying that driving a Prius, shopping at Whole Foods, and drinking fair-trade coffee is in these days.  Politicians, entertainers, business leaders, and Joe the Plumber’s alike are deeply vested in the idea that sustainability and eco-friendly products are the future of our world.  Green shit has been popping up everywhere, including the fashion world.  Nau is a new clothing company out of Portland, Oregon whose executives left big time jobs at Nike and Patagonia to share in the belief that, aside from making a profit, companies have an equal responsibility in creating positive social and environmental change.  They even pledge 5% of sales to charitable organizations that are dedicated to solving environmental and humanitarian challenges.  Basically, Nau is suuuper heady.  Their threads may be a touch on the expensive side, but the value is there.  Comfy ass material, stylish, and eco-healthy.  Click more for photos, or check out their website here

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